Description
The BusinessBenchmark Second Edition is a set of business English tutorials compiled by Cambridge English teachers. Each level contains one book for students (with self-study manual) and one book for teachers, which complement each other.This tutorial sets up learning units around common topics in the workplace, covering business terms and business skills. Through targeted guidance and repeated practice, students can improve their practical English application ability in the business environment.This tutorial is for both business English classroom teaching and is suitable for learners who are about to enter the workplace or have already worked.
Basic Information
Human resources
Unit 1 Staffdevelopment and training /8-11
Unit 2 Jobdeions and job satisfaction /12-15
Unit 3 Getting the right job /16-19
Unit 4 Makingcontact /20-23
Grammarworkshop 1(Unit 1-4) /24-25
Marketing
Unit 5 Breakinginto the market /26-29
Unit 6 Launchinga product /30-33
Unit 7 A stand at a trade fair /34-37
Unit 8 Beingpersuasive /38-41
Grammarworkshop 2(Unit 5-8) /42-43
Entrepreneurship
Unit 9 Startinga business /44-47
Unit 10Financing a start-up /48-51
Unit 11 Expandingto Europe /52-55
Unit 12Presenting your business idea /56-59
Grammarworkshop 3(Unit 9-12) /60-61
Business abroad
Unit 13 Arrangingbusiness travel /62-65
Unit 14Business conference /66-69
Unit 15 Businessmeeting /70-73
Unit 16 Spendingthe sales budget /74-77
Grammarworkshop 4(Unit 13-16) /78-79
Change
Unit 17 Schoolmedia and business /80-83
Unit 18 Businessand the environment /84-87
Unit 19 A staff survey /88-91
Unit 20Offshoring and outsourcing /92-95
Grammarworkshop 5(Unit 17-20) /96-97
Customerrelations
Unit 21 Customer satisfaction and loyalty/98-101
Unit 22 Communicationwith customers /102-105
Unit 23 Corresponding with customers /106-109
Unit 24 Business across cultures /110-113
Grammarworkshop 6(Unit 21-24) /114-115
Writing reference /116
Word lists /125
Examskills and Exam practice
/133-165
Contents of exam section /133
Answer key /166
Trans/184
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“Cambridge Standard Business English Tutorial: Student Books (2nd Edition)” is divided into three levels: junior, middle and high school.
This book selects six common themes in the workplace, such as Company profiles, Production and selling, etc.Each topic contains four units.Each unit has a wealth of exercises to cultivate students’ listening, speaking, reading and writing skills in a business English environment.Listening materials involve important business topics, including different accents, and restore the real business language communication situation.Oral practice provides topical contextual terms, simulates workplace scenarios for discussion, and increases opportunities for business dialogue practice.Reading activities allow students to familiarize themselves with the original British and American newspaper articles.��Business terms and business reports.Writing Exercises provide a variety of writing types of simulation exercises and writing examples to help students improve their business writing skills.The word list reproduces the core business English vocabulary in the book by students and is attached with an English definition for easy review and memory.The book is accompanied by a set of BEC intermediate examination real questions to help students become familiar with the test questions.A self-study manual is included, which adds additional vocabulary, grammar, reading and writing exercises.
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Additional information
Weight | 0.300 kg |
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